In 2014, I was a busy, young software engineer working full-time for a tech company in London. On a quest to be hyper efficient, I was always was on the hunt for user-friendly tools that would streamline my workflows and cut back on paper usage, which proved to be a...
Almost two decades ago Steve Krug first advised us not to make users think. Today designers strive to create experiences that require no extra effort on the user’s part. Frictionless interaction has become a popular qualifier for evaluating user experiences. As designers and developers, it’s beneficial to familiarize yourself with methods that allow you to […]
When we design our products, we often design for the happy path scenario, ideal user flow without any obstacles. But in real life, there are situations which don’t go to plan. Such conditions are called “edge cases”. Edge cases might be pretty rare, but they have a significant impact on user experience. Users rarely remember […]
The majority of the content that website visitors come across on the web is written content, copy or text that either informs or sells something. Other parts of content include images, videos and graphics. How web designers arrange all of this content has a massive impact on how visitors read and retain all of this […]