Running an online web management and marketing agency can be both exciting and exhausting. You will face more stress as you scale your client base, especially if you need to manage all of your clients’ websites. Fortunately, you can minimize the time you spend on website management by using a...
You're reading Why Your Business Needs Email Marketing, originally posted on Designmodo. If you've enjoyed this post, be sure to follow on Twitter, Facebook, Google+! You already have a business, but it doesn’t “sell” enough? Or you ...
Whenever someone asks, “How can I increase traffic to my website?” the answer is invariably, “Regularly post new content.” You could be alone in the forest where the proverbial tree fell when you ask this question, and you’d probably get the same answer from a passing bear. The bear might even offer you a course […]
Content marketing is a marketing technique focused on creating and distributing valuable content to attract and retain visitors, and turn these visitors into customers. It has proven very effective, at least if you know what you’re doing. The advantages of content marketing are: It’s good for SEO, especially for targeting long-tail keywords. Content marketing can […]
A lot of people have the misconception that they have to have a complete website in order to start building leads and actively promoting their business. The truth is, you can generate a lot of buzz about your client’s business and their website, with an effective coming soon page. What goes into an effective coming […]
Web surveys are important tools that websites and businesses can use to gauge important feedback from their site visitors and customers. Web surveys are also somewhat unsung elements of a site because their role is primarily to collect data instead of being a main feature. In e-commerce, and in any business really, determining what your […]
For once, I’m not starting off my article with a joke. When I say “Web 2.0”, I genuinely mean that style of design that we all (temporarily) embraced. Many a corner in Pandora’s new logo is curved, and they have brought back the bright and shiny gradient. Okay, so it’s a bit muted compared to […]
Content is design, and our content is full of clickbait, these days. Sadly, there are many sites that are still using this technique to draw traffic to their pages. That should bother you. At the very least least, the recent decision by Facebook to update their algorithm such that it can filter out the sensational […]
Clients drag their feet. You know they need a designer. They know they need a designer. It’s something you both have discussed, so why are they hesitating? You’ve been negotiating with them for almost a month and still no deal. You’re exhausted. You’re tired of dealing with them and they’re not even a client yet! […]
Marketing is a waste of time. At least that’s how it feels for many designers. They’re not getting enough traffic, clients or sales. In fact, everything about getting customers feels like a slog. It feels like they’re spinning their wheels. Maybe you can relate. Marketing is tough when you don’t feel you know what you’re doing. […]
As freelancers, we’ve all had to chase clients to get paid. You submit an invoice, and your client goes quiet. Thirty days, then sixty days go by. They stop emailing you, and suddenly you can’t get a hold of them. And you’re freaking out because your bills keep coming in, but you’re not able to […]
There are two types of design clients in the design world: Those with more money than time, and those with more time than money. The former usually prefer to take a hands-off approach. They’re happy to hire out all tasks to you, large or small, and then pay the bill when it comes. It’s smooth […]