How to market your business online
In the modern digital world you need to do all you can to help your business succeed and grab the attention of your potential customers. With attention spans running to just 140 characters or less you need to make sure people swipe right for your business.
Responsive web design
One of the first stages to consider is whether your website is fit for purpose. Take a long hard look at your site and be honest, does it tell people what you do and are you proud of it? To succeed online it not only needs to look great but also needs to make it clear what you do as a business and how customers can contact you.
How many times have you left a website because it has been slow, unresponsive or not optimised for your mobile device? If your website does not perform on mobile devices then you will be losing out to your competitors.
Copywriting goes hand in hand with web design. The content on your site needs to be professionally written and needs to match the tone of your brand. It needs to be clear to visitors what your business does so paying a copywriter may seem like an extra that you can do without but in the long run it will more than pay for itself. It is the content on your website that turns visitors into customers. So before you think of getting the intern to write your site think is it worth scrimping on such an important element.
Once you have a website that hits the mark with well written content then you need to get it up the rankings. Search engine optimisation (SEO) shouts about your business, it makes you stand out in the digital world and is key to driving customers to your business.
There is no point having a beautiful website with well written content if no one knows about it, and that is why SEO is so important. Not only will a great SEO campaign drive traffic to your website but it will also help you sell your products or services.
Did you know that over 70% of the UK population regularly use social media? From Facebook and Twitter to LinkedIn and Instagram there is a big market out there ready to engage. Some of our current favourite ways of using social media include: running a twitter poll, sponsored filters on snapchat and twitter moments for keeping up to date with the latest celeb gossip.
Target people exactly when they are looking for your services or products by using pay per click marketing. This is available through Bing and Yahoo but Google remains the daddy of the paid market place. With over 100 billion searches on Google daily you really need to make sure your business is visible on the search giant.