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The ever-gestating business of online video just took a very big step into adulthood when Facebook announced last week that it would begin sharing ad revenues with some video creators, just as Google has done through YouTube for years.

The announcement opened up what is arguably the largest off-YouTube video platform out there (others include Twitter, Vine, Instagram, DailyMotion, Vessel, and Vimeo on Demand). With 1.4 billion users, Facebook is the world

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