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Understanding Immediate and Anticipated Emotions in Landing Pages

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You're reading Understanding Immediate and Anticipated Emotions in Landing Pages, originally posted on Designmodo. If you've enjoyed this post, be sure to follow on Twitter, Facebook, Google+!

Immediate and anticipated emotions in landing pages

Design is intertwined with psychology. Today I want to explain the concepts of immediate and anticipated emotions while designing. It’s a concept that is truly handy once you realize what it is. Identifying Immediate Emotions Immediate emotion is a user’s emotional reaction to a product. An example is a negative response to a landing page […]


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