How do you implement a successful SEO strategy that produces great results? Let me give you 3 foundation tips that should help:
1. Keyword Optimization
Keyword optimization is one of the most important criteria in your SEO strategy. When people do a Google search, they are typing in keywords in hopes of bringing up specific results. Therefore, you want your website to have the right keywords that bring you the right visitors. When you target the wrong keywords you end up with the wrong visitors. This negatively affects your website metrics because people leave quickly after not finding what they are searching for. In turn, this gives Google negative data signals which effects your websites overall presence.
2. Create Relevant Content
When you hear people say that content is king, it is a very true statement. Great content is content that gets people talking; wanting to leave comments or share your information with others. This is a signal to Google that the content on your website has quality value.
But don’t be fooled. Great content has to have an effective strategy behind it in order for it to properly work. Great content does not promote itself. You have to do the work to actually make your content relevant. Have an active social media account, where people interact with you and share what you share. Look at what’s trending and partner with other blogs and websites so you all can share each other’s content to your respective audiences. Don’t just expect for people to find you. Make them aware of your content so that they can become interested in what you are saying and want to stay connected to your content.
3. Have Quality Links
Link building is a product of great content. When you produce quality content, you are able to attract sites which want to link to your content. But you have to be sure that those sites linking to your website are good sites with quality content. Because a bad link to your website can negatively affect your site’s ranking, this can be looked at as penalization by association.
SEO is a tricky equation to solve. These 3 tips will help you starting off but read up on some detailed information about SEO link building. You must stay informed about what actually works towards enhancing your website’s SEO rankings so that it can gain the attention of Google’s algorithm. This is something I wish I took more serious when I first started my blog.